Typography - Exercise (Task 1)

Week 1 - Week 5 [26/9/2023 - 24/10/2023]
Kong Ga Wai 0359692
Bachelor in Design Creative Media  
GCD60104 - Typography

LECTURES

Week 1:

The lecturer gave a briefing into Typography and making an E-portfolio in Blog.

Week 2:

Development/Timeline

Phoenician to Roman


"Phoenicians votive stele Carthage & Evolution from Phoenician letter"

Writing meant scratching into wet clay with a sharp stick or carving into stone with chisels.

The Greeks changed the direction of writing, it was written from right to left by Phoenicians.


"Greeks writing style, Boustrophedon"

Boustrophedon is when the texts are read from right to left and left to right, it also changes the direction of the orientation of the letterforms.

They did not use latter space or punctuation.


"Augustan inscription in the Roman Forum, Rome"

Etruscan and the Roman drew out the letters on the stones before carving into it.

- Depending on the brush they used the strokes differs thus giving use the different letterforms we know today. 


"Early letterform development from Phoenician to Roman"

- This was a example of how the letter "A" had been developed over time. 


Hand Scripts


"4th or 5th century: Square Capitals"

Square capitals were the written version that can be found in Roman monument. 

- They were achieved by holding a reed pen at a 60-degrees angle of the perpendicular.


"Late 3rd - mid 4th century: Rustic Capital"

Rustic Capitals (compressed version of square capital) allowed twice as many words on a sheet and took less time to write, but it was harder to read due to them being compressed.

- The pen brushes were held at a 30-degree angle.


"4th century: Roman Cursive"

- Square capital and Rustic capital were used for documents of some intended performance. Cursive hand were used for everyday transactions which were simplified for speed.

- It was due to writing uppercase letterform fast that form the lowercase letterform.


"4th - 5th century: Uncials"

- Uncial incorporated some aspects of Roman cursive hand, mainly A, D, E, H, M, U and Q.

- Some scholars think that uncials refer to letters that are one inch high due to “Uncia” means twelfth in Latin.

- Uncial does not have a lowercase nor uppercase letterforms. The board form of uncials are more readable in small than rustic capitals.


"C. 500: Half-uncials"

- Half-uncials mark the formal beginning of lowercase letterforms.


"C. 925: Caloline Miniscule"

- Charlemagne issued an edict in 789 CE to standardize all ecclesial text.

- The monks rewrote the text using Majuscules, Minuscules, Capitalization, and Punctuation which set the standard for calligraphy for a century.


Blackletter to Gutenberg’s type


"c. 1300" Blackletter (Textura)"

- In northern Europe, a strongly condensed vertical letterform known as Blackletter gained popularity. While in the south, Rotunda, a rounder more open hand gained popularity.


"c. 1455: 42 Line Bible, Johann Gutenberg, Mainz"

- Gutenberg in the person that invented printing press. He is skilled in engineering, metalsmithing, and chemistry.

- He had accurately mimicked the work of the scribe’s hand by marshaling them all. His type mold required a different brass matrix for each letterform. 


Text type classification

"Text type classification"

1450 Blackletter

- It was the earliest print type, its form were based upon the hand-copying styles that were then used for books in northern Europe. 

1475 Oldstyle

- Based upon the lowercase form used by Italian humanist scholars for book copying and the uppercase letterforms found inscribed on Roman ruins. 

1500 Italic

- The first italics were condensed and close-set, allowing more words per page.  It was originally considered their own class of type but were soon cast to complement roman forms. 

1550 Script

- It had attempted to replicate engraved calligraphic forms, it is not entirely appropriate in lengthy text setting. Forms now range from the formula and traditional to the casual and contemporary. 

1750 Transitional

- A refinement of oldstyle form, it was achieved in part because of advances in casting and printing. 

1775 Modern

- This style represents a further rationalization of oldstyle letterform. Serifs were unbracketed, and the contrast between thick and thin strokes extreme. 

1825 Square Serif/ Slab Serif

- Originally heavily bracketed serif, with little variation between thick and thin stokes, these faces responded to the newly developed needs of advertising for heavy type in printing.

1900 Sans Serif

- These typefaces eliminated serifs altogether. It was first introduced by William Caslon IV in 1816, its use did not become wide-spread until the beginning of the twentieth century. Sans serif is also referred to as grotesque and gothic.

1990 Serif / Sans Serif

- This style enlarges the notion of a family of typefaces to include both serif and sans serif alphabets.


Week 3:

Text / Tracking: Kerning and Letterspacing



- Kerning is the automatic adjustment of space between letters.

- Letterspacing is to add space between the letters.

- Tracking is the addition and removal of space in a word/ sentence.


Normal Tracking- Loose tracking & Thigh tracking



- Add letterspace to a body of word would reduce the readability of the text. When increasing and decreasing the letterspacing between words make the words less recognisable to us.

- Uppercase letterforms are able to stand on their own unlike lowercase letterforms that require the counter form created between letters to maintain the line of reading.


Example Comparison

Text Formatting

Flush left: It closely mirrors the asymmetrical experience of hand writing. Each line start at the same point but ends wherever the last words of the line ends. Space between words are consistent.

Centered: It imposes symmetry upon the text, assigning equal value and weight at both end of the line.

Flush right: It emphasis on the end of a line. It can be useful in the relationship between text and image that may be ambiguous without a strong orientation to the right.

Justified: It imposes a symmetrical shape on the text. It expands or reduce spaces between words and sometime letters. The line can occasionally produce 'river' of white space running vertically through the text.


Texture
Different typefaces suit different messages, it can help express the meaning and feeling of the messages.


Leading & Line Length

Type Size: Text type should be large enough to be read easily at arms length.

Leading: Text that is set too tightly encourage vertical eye movement, a reader can easily loose their place. Type that are too loosely creates striped pattern that distract the reader.

Line Length: Appropriate leading for text is a function of the line length. Shorter lines require less leading while longer lines more.


no Leading & too much Leading

Type Specimen Sheet sample

Week 4:

Text / Indicating Paragraphs


Line Space vs Leading

Widows & Orphans

Widow- A short line of type left alone at the end of a column of text

Orphan- A short line of type left alone at the start of a new column


Example of Widow & Orphan

-  The only solution to widows is to rebreak the line ending through out the paragraph so the last line of the paragraph is not noticeably short'

- For orphans the writer have to make sure that no column of text starts with the last line of the preceding paragraph.


Headline within Text

A head- They indicates a clear breaking between the topics within a section. They are set larger than the text, in small caps and bold.


A head samples

B head- They indicates a new supporting agreement or example for the topic at hand. They should not interrupt the text as strongly. They are shown in small caps, italic, bold serif and bold san serif.


B head samples

C head- They not materially interrupt the flow of reading. They are shown in small caps, italics, serif bold and san serif bold.


C head samples


Week 5:

Basic /The Font


Uppercase- Capital letters, including certain accented vowels, the c cedilla and the n tilde, and the a/e and o/e ligatures.


Sample 1

Lowercase- Lowercase letters include the same characters as uppercase.


Sample 2

Small Capitals- Uppercase letterform draw to the x-height of the typeface.


Sample 3

Uppercase Numerals- They are the same height as uppercase letters and are all set to the same kerning width.


Sample 4

Lowercase Numerals- Known as old style figures. They are set to x-height with ascenders and descenders. 


Sample 5



INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1ZLVEoSgXZ7_WWMa_4pcNBRilTKmWAl7x/preview" width="640" height="480" allow="autoplay"></iframe>


Task 1: Exercise 1 - Type Expression

We were technically given 8 words to choose from, we just need 4 words. We had to use the 10 font given to express each words. 


Sketches

The words I choose was Huge, Wind, Shock, Stab.

Sketches were done on my tablet. I mainly sketch out how I want the world to be arranged.


Type Expression Sketches


I first choose Stab, Wind, Illusion, Shock, Chop-chop, after sketching I would choose which design I prefer and move it to my final .

The sketches were all over the places since that is how I usually work.


Type Expression Sketches

Type Expression Sketches


At this point i decide to ditch Illusion and Chop-chop. Thus I choose Huge. The ones with a star mark are the ones I will be using for my final/digitalise. 


'Stab' Type Expression Sketch

Here I work on Stab more, eventually settle with the one with a star.


'Huge' Type Expression Sketch

Huge was the easiest to express out of all these.

After choosing the ones I like, the next thing was to find a suitable font and start digitalise them.


Digitalising

When starting of I had some trouble while using Adobe Illustrator since it was mt first time.


Progress

I had forgotten the names of the fonts I downloaded thus I  had to have the file side to side. Eventually I got a hang of it.


Progress

Progress


I tried using a black background and it do be looking good. 
Another thing was it took me more than one hour to figure out how to use the knife tool to slice a straight line...


Progress

Trying out one font with Bold and Italic to express that it flying further away from us.


Progress

Progress

While trying to make the "T" stabbing through "SAB" I asked the lecturer some some help and was able to do it. I tried out multiple sample and choose the one to finalise. 


Final Type Expression


Final





Animating

I choose to animate Shock.


Animation Frames

First I use Adobe Illustrator to lay out the frames for the animation. I like to keep it simple.


Animation Attempt 1


I didn't realise there was some issue with the frames which made it look it lagged. The GIF have to be in a white background. So I fixed and change it for the finals.


Animation Attempt 2


Here I inverted the colours but have not yet notice the frames problem. I also thought that maybe I could add a little more to it.


Final Animated Type Expression


Final


Task 1: Exercise 2 - Text Formatting

We were given incremental amounts of text that address different areas within text formatting. We have to adjust it so it is easier and nicer to read.


Kerning and Tracking

Practicing kerning and tracking with my name in the typeface that was given.

[Before Kerning]

[After Kerning]

Layout

I didn't took the first few steps of my layout progress because I forgot.
Here I was in the progress of aligning the text with the grids.



I had many problem with it at first due to me accidentally making the canvas size in pixel instead of in millimeter. But eventually I was able to make it work. 




After having more understanding on how it works i start to position how I want the layout to be.

Test 1: Messed up the whole layout

Test 2: Didn't like the font used

Test 3: Trying another font


Final Layout

HEAD
Font/s: Bodoni MT (Black & Condensed Bold Italic)
Type Size/s: 21pt & 12pt
Leading: 11pt
Paragraph spacing: 20pt

BODY
Font/s: Adobe Arabic (Bold)
Type Size/s: 16pt
Leading: 11pt
Paragraph spacing: 20pt
Characters per-line: 55
Alignment: Justify with last line aligned left
Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 50 mm bottom
Columns: 2
Gutter: 5 mm


Layout Final





FEEDBACK

Week 1: No feedback given

Week 2: "Try not to visualize them as an illustration" Something like that. The design for Stab still need some working. "Maybe try using the letter 'T'."

Week 3: I can't distort too much with the letters. I can exaggerate the text.

Week 4: I should start working on the E-portfolio for the Lectures.

Week 5: No feedback given



REFLECTION

Type expression was fun to do, it allow me to open my mind to different way I can express them.
On the other hand, text formatting was not as fun. I had a lot of problem adjusting the texts. I will be done with one line then the other line with get messed up. Was glad that I was able to finish text formatting. 

The whole time I have to focus on each small details like the text spacing. I have to think on how to arrange them properly.

Not going to lie it was very tiring. It was hard for me to watch the online lecture since I procrastinates a lot and ended up pushing in till the last minute. Plus there are many distraction when I'm on my own.



FURTHER READING


"A Type Primer_2nd Ed_John Kane"

Describing letterforms
The Basics. Here I read about the terms for different part of a letterform. 

Stroke- Any line that defines the basic letterforms
Apex/Vertex- The point created by joining two diagonal stems
Arm- Short strokes off the stems of the letterforms
Ascender- The portion of the stem of a lower-case letterform that projects above the median.
Barb- The half serif finish on some curved strokes
Baseline- The imaginary line defining the visual base of letterforms
Median- The imaginary line defining the x-height of letterforms
X-height- The height in any typeface of the lowercase 'x'

Page 2

Beak- The half-serif finish on some horizonal arms.
Cross Bar- The horizontal stroke in a letterform that joins two stems together
Ear- The stroke extending out from the main stem/ body of the letterform
Bowl- The rounded form that describes a counter. I may be open or closed
Cross Strokes- The horizontal strokes in the letterform that intersects the stem
Em/En- Em is the distance equal to the size of the typeface. En is half the size of an Em
Bracket- The transition between the serif and the stem
Crotch- The interior space where two strokes meet
Finial- The rounded non-serif terminal to a stroke
Counter- The negative space within a letterform.
Descender- Portion of the stem of a lower-case letter form that project below the baseline
Leg- Short strokes off the stem of the letterform, either at the bottom of the stroke or inclined downward

Page 3


Ligature- The character formed by the combination of two or more letterforms
Shoulder- The curved strokes that is not part of a bowl
Stress- The orientation of the letterform indicated by the thin stroke in round forms
Link- The stroke that connected the bowl and the loop of a lower-case G
Spine- The curved stem of S
Swash- The flourish that extends the stroke of a letterform
Loop- The  bowl created in the descender of the lower-case G
Spur- The extension that articulates the junction of a curved and rectilinear strokes
Tall- The cured/ diagonal strokes at the finish of certain letterforms
Serif- The right-angled or oblique foot at the end of the stroke
Stem- The significant vertical or oblique stroke
Terminal- The self-contained finish of a stroke without a serif


Page 4